This month, Travelex is here to cool its followers down through the duration of the scorching hot weather with a multi-channel photo sweepstakes. To get involved, participants are encouraged to share their most creative swimming pool snaps from their summer holiday for the exciting chance to win a water-related prize!
MARKETING CAMPAIGN OBJECTIVES
- Drive data acquisition and opt-ins for future marketing promotions
- Activate social conversation and maximize campaign exposure using the dedicated hashtag #Travelexsplash
- Use multiple routes to entry to encourage participation and drive campaign reach
MULTI-NETWORK PHOTO CONTEST SOLUTION
There’s nothing more revitalizing than jumping in a cooling pool whilst on holiday after a long hot day in the sun. Whether it’s to do a water aerobics class, sunbathe on the inflatables or simply to relax and cool down, Travelex is asking participants to capture these fun holiday moments in return for the chance to win. The lucky winner will receive a set of waterproof speakers worth £129, making the perfect addition to any pool party!
To maximize participation, holiday-goers can submit their entry through any of three different routes; Twitter, Instagram, or directly through the form provided. To enter through Instagram, participants are simply required to upload their image using the dedicated hashtag #TravelexSplash, whilst submissions through Twitter must also include the hashtag and @TravelexUK. What’s more, to enable Travelex to capture valuable audience data that can be reused in future marketing promotions, submissions through the form require participants to submit their personal details, where they can also ‘opt-in’ to receive future marketing communications.
Post-submission, all entries received through any of the three options can be filtered, curated and published to the social wall for website visitors to browse, be inspired by, and share with their friends. And by using tagging functionalities, website visitors can also browse through an archive of photo albums from Travelex’s previous contests.
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