To drive engagement around New Zealand’s hit reality dating TV show; Heartbreak Island, TVNZ 2 has published a mobile-first Tinder inspired swipe poll to its Facebook page. Sponsored by KFC, fans can vote on the hottest couples of the week to be in with the chance to win a vacation from Helloworld NZ, and receive a KFC coupon upon confirmation.
MARKETING CAMPAIGN OBJECTIVES
- Use a fun, user-friendly experience to reach, engage and interact with TVNZ 2’s Heartbreak Island viewers
- Capture valuable first-party audience data and marketing opt-ins for KFC and Helloworld NZ
- Promote a vacation prize package and KFC coupon incentives to maximize participation
MOBILE-RESPONSIVE SWIPE POLL SOLUTION
TVNZ 2’s hottest reality TV show; Heartbreak Island is back on our screens, and with the television channel’s newly launched swipe poll activation ‘Love Me Tender’, fans now get to have their say on each week’s spiciest Heartbreak Island combos. Sponsored by KFC, the fun mobile-responsive activation encourages fans to swipe right for hot or left for not in return for the chance to win coupons for tasty treats from KFC, as well as an exciting grand prize of a trip for 2 to Fiji thanks to Helloworld.
After casting their votes for the six couples from the show, participants can confirm their entry by submitting their personal details in the form provided, including their name, email address and phone number. To capitalize on this declared data, TVNZ 2 is also giving fans the chance to opt-in to receive the latest news and offers from KFC and Helloworld.
Upon completion, fans are provided with poll results showcasing the three hottest couples voted for. And to incentivize participation, entrants are also provided with a carousel jam-packed with digital coupons to download and redeem in various KFC stores.
WATCH VIDEO HERE
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