UEFA Ramps-Up Fan Engagement & Boosts CRM Database Using A Voting Activation

Jessica WilliamsLast Updated: Sports

With soccer fans across Europe counting down the days until the first ball is kicked in the 2019/20 UEFA Champions League, UEFA is building the anticipation by showcasing last season’s best goals across all competitions.

Fans can watch HD video clips before voting for their favorite goal of the campaign for the chance to win an exciting prize package.

Campaign Objectives:

  • Build rich CRM database by inviting participants to create their own UEFA account
  • Boost online fan engagement across social media and UEFA’s website
  • Drive anticipation amongst fans ahead of the 2019/20 UEFA Champions League

Voting Solution

To bring together soccer fans across Europe and give them the chance to share their appreciation for last season’s standout performers, UEFA launched ‘Goal of the Season’; a custom campaign using Wayin’s voting capabilities. Whether it be Ronaldo’s first-time volley, or Messi’s genius free-kick, fans can check out the 10 video clips presented in a stunning drop-down display.

In return for their participation, fans will be in with the exciting chance to win a prize package consisting of x2 tickets to a UEFA Champions League matchday, as well as flights and accommodation.

After watching the short highlight clip, fans can confirm their entry by voting for their favorite goal, clicking on the call-to-action button, before signing in to their UEFA account. If they haven’t already got an account, UEFA is driving registrations and encouraging participants to join the 23 million football fans already signed-up to enjoy the best soccer highlights before they can submit their vote.

To further maximize campaign reach and awareness, fans can share their participation and encourage their friends to get involved through Twitter and Facebook using the social sharing buttons provided.

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