In celebration of Denver Restaurant Week, Visit Denver has published a social wall to its website, featuring the best fan photos and a selection envy-inducing food pics to showcase and promote the best restaurants in Denver.
MARKETING CAMPAIGN OBJECTIVES
- Create the ultimate ‘go-to’ space for information, menu’s, and the latest social updates
- Utilize the dedicated hashtags #DenverRestaurantWeek and #DRW17 to inspire UGC
- Use authentic UGC to promote Denver’s top restaurants
PHOTO CONTEST SOLUTION
Every year, for the past 13 years, Denver has celebrated hundreds of its top restaurants during its annual ‘Denver Restaurant Week’. From gourmet pub food, to international cuisine, Denver’s best and most-loved restaurants are getting fans’ taste-buds tingling throughout the week by offering multi-course dinners for bargain prices at $25, $35, or $45. To celebrate this year’s Denver Restaurant Week, Visit Denver has published a social wall to its website to feature the best authentic UGC of restaurant visitors, with food pics including mouthwatering mushroom and caramelized onion tart, and delicious-looking kobe beef sliders.
To create the ultimate ‘go-to’ space, Visit Denver has embedded the social wall amongst a selection of restaurant information and menu options, providing fans with everything food-related they could possibly need, in one. single. place.
As a way to inspire authentic UGC, and to initiate social conversation to promote Denver’s top restaurants and exclusive menu options and throughout the week, Visit Denver used the dedicated hashtags #DenverRestaurantWeek and #DRW17. Using these hashtags, Visit Denver can filter and publish the best content from Twitter, Instagram and Facebook directly to the social wall, ready for website visitors to browse and share from the hub.
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