To showcase the natural beauty of Denver around Fall time, Visit Denver is capitalizing on authentic content posted to Twitter and Instagram, using Wayin to showcase the latest and most stunning photos posted by visitors in an engaging social wall display on its website.
MARKETING CAMPAIGN OBJECTIVES
- Curate and showcase authentic content from Twitter and Instagram to socialize Visit Denver’s website
- Use social sharing actions to maximize brand awareness and inspire social conversation
- Boost engagement and interaction amongst website visitors
SOCIAL WALL SOLUTION
As the leaves start to fall from the trees, red and brown colors take over the once-green scenery, and the morning air begins to feel crisp and fresh, the signs of Fall are starting to arrive. Being one of the most photographic and beautiful times of the year, Visit Denver has published a visually eye-catching social wall display on its website, featuring authentic UGC from Twitter and Instagram. Not only does this add social depth to the website, but with content continuously refreshed, the social wall acts as engaging material for website visitors to browse.
To inspire social conversation, and to maximize social sharing, Visit Denver has also included sharing options where visitors can share, reply to and retweet their favorite landscape photos with their friends and followers.
This social content display from Visit Denver is the perfect example to prove how brands can capitalize on and integrate already-existing social content within any website and destination, in turn keeping brand consistency across all channels.
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