Vodafone Marketing Campaign: Inspires Fans To Vote and Submit Data

How Vodafone Inspires Fans to Vote For Sponsored Awards and Submit Data

Georgia Scott Telecommunications, votes

To reward their loyal customers, Vodafone New Zealand is leveraging their partnership with the NZ’s only NRL team, the Vodafone Warriors. They’re giving fans and customers the chance to win big with their voting activation.

Marketing Objectives

  • Get to understand their customers better and increase NPS
  • Drive engagement with the Vodafone Fantastic Fridays rewards program
  • Leverage and promote their partnership with the Vodafone Warriors
  • Stimulate repeat visits to the Vodafone site Vodafone.co.nz or the My Vodafone app

Voting Solution

Vodafone is continuing its ‘Fantastic Fridays’ program to rewards consumers with amazing deals and exclusive offers every day of the week. This month’s campaign gives fans the chance to vote for their favorite Vodafone Warrior player in the Vodafone People’s Choice Awards.

The campaign was created using the cloning feature within the Wayin platform, as well as utilizing the pre-programmed Vodafone theme to ensure seamless integration with the Vodafone website.

To get involved, customers simply need to choose their favorite Vodafone Warrior and fill out some simple details to be given the chance to win an exclusive Vodafone Warriors VIP package. The prize includes flights and accommodations to attend the awards ceremony, as well as the chance to present the award to the lucky winner.

The voting activation allows unlimited entries per person, to ensure Vodafone can collect essential consumer data. With a winner chosen randomly on September 5, there is every reason for rugby league fans to get involved.

Vodafone digital marketing voting campaign

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