To help build a direct relationship with existing customers, and to increase brand advocacy across social media, Vodafone UK launched #VeryMeTuesday; a weekly sweepstakes where participants can share authentic UGC in return for the chance to win an array of exciting prizes.
MARKETING CAMPAIGN OBJECTIVES
- Increase earned mentions of the Vodafone brand on Twitter and drive positive sentiment across all @VodafoneUK social channels
- Drive downloads and increase usage of the My Vodafone app
- Engage and build a relationship with customers through social media
- Maximize reach across both existing and potential new customers
TWITTER GIVEAWAY SOLUTION
To coincide with driving awareness around its loyalty program, Vodafone UK is bringing together a community of thousands with its ongoing #VeryMeTuesday campaign. By continuously engaging and interactive with its audience, Vodafone is discovering more about its customers, their lives and their interests.
Designed around topical, emotive and seasonal moments that spark imagination amongst customers, Vodafone is asking followers a new question each and every week in return for the chance to win exciting prizes such as gift cards or cinema tickets for two. Vodafone customers have the chance to enter every Tuesday (10.30 am until 11.59pm) on Vodafone UK’s Twitter post. From describing their perfect cinema date, to sharing photos of their doting children, Vodafone has seen UGC entries flood in using the dedicated campaign hashtag #VeryMeTuesdays and @VodafoneUK.
Using the Wayin platform to collate campaign entries from Twitter, the campaign is continuing to drive the highest level of positive mentions each week across Vodafone UK’s channels, and is inspiring shareable UGC that customers can regularly engage with and interact with.
“Wayin has helped us get this programme on the way and achieve significant reach and mentions. It has been more successful than we ever could have imagined”
– Pia Neave, Social Media Manager at Vodafone
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