Following the recent announcement of The Warehouse Group joining Wayin as a client, the leading retail company has published a ‘Teacher of the Year’ campaign to its Warehouse Stationery website. The campaign encourages visitors to create and send their own personalized e-card to say thank you, and nominate their chosen teacher for Warehouse Stationery Teacher of the Year 2017.
MARKETING CAMPAIGN OBJECTIVES
- Create a fun, unique and interactive experience for students, parents and members of the public
- Capture valuable audience data and marketing opt-ins for newsletter emails
- Encourage participants to create and share authentic and customized UGC
The end of the school year is fast approaching for students in New Zealand, and Warehouse Stationery is fully prepared with its newly launched ‘Teacher of the Year’ campaign. Complete with a customizable e-card generator, and a teacher nomination form, the campaign transforms the way students communicate with their teachers, and is the perfect way to inspire students to say thank you before the October school holidays begin.
From giving up time from their already busy schedules out of school hours, to the wisdom and knowledge they share to help students succeed in life, teachers often go above and beyond. As a token of thanks, and to brighten up their day, Warehouse Stationery is encouraging students, parents and members of the public to send a customized e-card with a personal message to say thank you and to show their appreciation.
To send their e-card, students can begin by choosing their favorite of 3 card designs and color options, and must submit their personal name and email address as well as their teacher’s. Students can then add their own personal message of thanks, and can preview their card before submitting. After moderation, the e-card is sent directly to the teacher’s inbox, and will appear in the e-card gallery for website visitors to browse.
AWARD NOMINATION SOLUTION
As another way of saying thank you to teachers, Warehouse Stationery is also hosting a Teacher of the Year 2017 awards, where website visitors can show their appreciation by nominating the teacher who they feel most deserves to win. Whether it be for their continuous support throughout the year, or perhaps that one piece of advice that left a lasting impression, nominators can complete the form by submitting their personal details and nominee description in 400 words or less.
Not only will the winning teacher be awarded the title of Warehouse Stationery Teacher of the Year 2017, but will also receive an exciting $2,000 cash prize, as well as a $500 Warehouse Stationery gift card.
“The Wayin Campaign App Store provides our marketers with the tools and the ideas to engage
our customers and ultimately drive sales. It allows us to ideate very, very quickly, with each new idea and digital activation being shared across our multiple teams and brands. Cohesiveness across our teams and brands is critical to serving our customers, and Wayin is that central hub for our digital activations”.
Timothy Kasbe, Chief Information and Digital Officer for The Warehouse Group.
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