Capturing consumer motivations, intentions, interests, and preferences at scale lets you truly personalize each customer’s experience. Empowering you to stop using guesswork by arming you with the data you need to make the right connections with your customers.
And by leveraging the right mechanics, and offering a value exchange, your customers will tell you what products they desire, what they look for in a service, and what motivates them to purchase.
But other than shouty call-to-actions or purchasing unreliable third-party data sets, how do marketers fill their CRMs with high-quality data such as preference insights and purchase intentions? The answer is fun, interactive experiences, that encourage engagement and acquire valuable zero-party data. Here’s 6 ways Wayin will help you hit your zero-party data acquisition goals.
85+ Interactive Campaign Types
The Wayin Platform comes preloaded with over 85 zero-party data collecting interactive experiences that offer a tangible value exchange in return for preference insights and purchase intentions.
Whether a questionnaire, poll, quiz or social story, by leveraging these interactive experiences that incorporate incentive mechanics, marketers can quickly and easily collect zero-party data at speed and scale.
Wayin-powered zero-party data collecting experiences are not merely limited to the traditional confines of desktop or mobile screens.
From the largest outdoor jumbotron, to the smallest ad placement, whatever channel your consumer spends their time engaged with, whether owned, earned or paid media – if it’s digital, it’s covered.
Approved By Forrester
Forrester share the Wayin vision that brands turn to data that a customer intentionally and proactively shares with them.
In their latest report, Principal Analyst; Fatemeh Khatibloo stated: “Zero-party data is extremely valuable and will improve the effectiveness of your firm’s personalization efforts.” In the same report Forrester lists Wayin as one of the few ‘intention capture’ platforms.
Push Data Into Your Marketing Stack
When a user has engaged with your experience you want those insights pushed in real-time to your CRM, DMP, email and marketing automation tools where they can truly power personalized marketing.
With Wayin, zero-party data is instantly and seamlessly pushed into your marketing stack. No hold up, no silos.
Adobe + Sitecore Partners
We work with all leading DXP providers, as well as being recommended partners of Adobe and Sitecore to create short-lived experiences that go beyond the website.
Out-of-the-box functionality and design flexibility to empower non-technical marketers to create engaging, zero-party data collecting experiences at speed and scale.
Whether the GDPR in the EU, nascent CCPA in North America or other privacy legislation sweeping the globe, we meet all requirements in terms of data we process as part of our business, as well as in our role as a data processor on behalf of our customers.
We don’t sell personal data to anyone. We think that’s the standard and are happy to set it.