Wayin Is Now Cheetah Experiences

Richard JonesLast Updated: Company, Press

I have some exciting news to share. Wayin is now Cheetah Experiences, part of the world’s largest independent cross-channel marketing company – Cheetah Digital. Our fully unified proposition will empower marketers to collect first- and zero-party data from every digital channel, unify it under a single customer view and then use that data to power truly personalized marketing and engender lasting loyalty from customers. This is the Cheetah Engagement Data Platform, and the only of its kind.


This week, Chicago has been home to our inaugural event; Signals 19, where we hosted some of the world’s top B2C marketers, heard from captivating speakers and industry leaders and experienced hands-on marketing workshops with Cheetah Digital experts. During the event, we announced to the world that Wayin is now fully-fledged member of the Cheetah Digital family.

Wayin is now known as Cheetah Experiences; part of the newly launched Customer Engagement Suite.

Comprised of Cheetah Experiences, Cheetah Messaging, and Cheetah Loyalty with the powerful, foundational data layer of Cheetah Engagement Data Platform, the full Customer Engagement Suite can deliver a complete lifecycle set of solutions for marketers — from acquisition through loyalty.

“Cheetah Experiences is the world leader in helping marketers acquire opted-in data at scale, and now combined with our enterprise cross-channel marketing platform, marketers are able to put that data to work in real-time with hyper-personalized experiences across all channels.” – Sameer Kazi, CEO, Cheetah Digital

Despite marketing technology advancements, brands are still struggling to unify and activate customer data. Customer data platforms — although positioned in the market as the answer — lack the seamless coordination marketers need to create cross-channel customer experiences at scale. Built specifically for marketers, the Cheetah Digital Customer Engagement Suite is the only solution in the market that combines the depth and breadth of a robust data platform with real-time, cross-channel execution capabilities in a single, unified solution.

From today, Wayin is now known as Cheetah Experiences.

This solution allows marketers to quickly and easily create interactive campaigns using a library of pre-built experiences and push these experiences across channels to acquire first- and zero-party data (as our loyal Wayin clients will already know!). When combined with Cheetah Engagement Data Platform, marketers can benefit from real-time data flow into a central data management system to deliver personalized campaigns across the customer lifecycle.

“Being part of the Cheetah Engagement Data Platform will allow us to serve our customers better, provide more resources, touchpoints and accelerate our vision faster. And we believe the biggest beneficiary will be you, our customers.” – Richard Jones, CEO of Wayin, a Cheetah Digital Company

Keep your eyes peeled for further information regarding the Cheetah Engagement Data Platform and product releases. For now, we just couldn’t wait to share this exciting news with all our Wayin clients!

Introducing Cheetah Experiences

Learn more about Cheetah Experiences and the complete Cheetah Engagement Data Platform.

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