Nw Release From Wayin

Wayin Launches Code Gating To Drive True Omni-Channel Engagement

Danny O'ReillyLast Updated: Uncategorized

Whether it be CPG brands popping codes on pizza boxes to win a year’s supply of your favorite slice, or publishers printing codes in newspapers to secure a vacation discount, brands have been using printed codes to incentivize purchase and connect the world of physical stores and a brand’s digital presence for decades, driving truly omni-channel engagement.

However the challenge has always been how to run a campaign that involves:

  • Management of millions of unique codes
  • Validating when a code has been redeemed
  • A seamless UX for the customer (letting them know instantly if they have won)

The Wayin Solution

Code Gating from Wayin engages consumers wherever they interact with your product. This experience encourages your customers to enter a code they found on the packaging of your product or on a receipt to have a chance to win.

This solution can be combined with any Wayin experiences, giving you a whole suite of engaging mechanics to choose from such as polls, quizzes, instant win or UGC contests. Offering your customers a chance to win a prize, experience or extra lives for a computer game, by entering a code they received when purchasing your product or service.

Users enter the code and Wayin will immediately let them know if the code is valid or not and based on that, will let them enter your experience. You can motivate your users to find all hidden codes from different product lines or make it simple and instantly reward them for the engagement.


Putting The Theory Into Practice: Shell

To truly maximize the potential of code gating functionality, brands need to mix the digital with the physical and deliver true omni-channel experiences.

Shell wanted to do just that for its UK customers. First, by turning brand fickle fuel purchasers into repeat visitors and loyal customers. And secondly, by building more meaningful connections with anonymous customers and getting their PII data into its marketing technology stack where it can be used for future marketing efforts to personalise the communication and offering.

Upon spending £30 on fuel at a Shell station, customers were presented with one of over 3 million scratchcards which contained a unique code. Customers could enter their code online with a small amount of PII data on a dedicated microsite, where it would be instantly validated by the Wayin Platform to confirm that it had not already been used, and if it was a winner.

The data received is seamlessly pushed into Shell’s marketing stack when it can be used to power future campaigns and the used code voided.

Shell Code Gating

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