The modern marketer has to find the balance between consumer demand for increased privacy and tightened data controls, and an expectation for better personalization, tailor-made content and bespoke product recommendations.
Wayin has become a Business Tier partner in the Adobe Exchange Partner Program to address these demands and facilitate honest, and mutually-beneficial relationships between brands and consumers. Wayin helps non-technical marketers to quickly create interactive marketing experiences that collect zero-party data. Experiences that ask, rather than infer, and gather the data, insights, and permissions they need to power personalized marketing across all stages of the customer lifecycle.
Marketers can select from over 85+ different interactive marketing experiences and data capture mechanics that offer a value exchange in the form of an incentive, personalized recommendation, education and more, in return for zero-party data. These experiences can be rapidly configured and published to any digital channel, whether owned, earned or paid, from websites to microsites, mobile apps to in-venue screens, social stories to ad units to drive customer acquisition and personalized engagement.
As part of the partnership, Wayin is introducing a Wayin component for Adobe Experience Manager ahead of the Adobe Summit in March 2019. Furthermore, Wayin is partnering with Adobe to deliver detailed insights into Adobe Analytics via Adobe Launch, resulting in a more detailed understanding of performance of Wayin experiences.
“We’re pleased to welcome Wayin as a Business Tier partner,” said Cody Crnkovich, head of platform partners and strategy, Adobe. “Today’s businesses need to provide a customer experience that is consistent, compelling and continuous in order meet rising expectations. The Adobe Exchange Partner Program exists in part to help businesses in every industry fill the gaps on that journey, and it’s definitely enriched by companies like Wayin.”
“Wayin is excited to become a Business Tier partner of the Adobe Exchange partner program,” said Richard Jones, Wayin CEO. “This collaboration with Adobe offers marketers a direct path to start collecting zero-party data and building more meaningful connections with consumers.”
“By taking the zero-party data path, marketers will become empowered to build direct relationships with consumers and, in turn, better personalize their marketing efforts, services, offers, and product recommendations.”
The type of data collected by Wayin campaigns is shared directly and proactively from consumer to brand. Business analyst Forrester calls this zero-party data, and it is their top trend prediction for B2C marketing in 2019 because of the on-going problems using third-party data for personalizing marketing and privacy legislation sweeping the globe.
The Wayin Platform makes it easy for non-technical business users to create engaging, interactive marketing experiences that collect zero-party data at speed and scale across all channels. Marketers can select from over 85+ different interactive marketing experiences and data capture mechanics that offer a value exchange in return for zero-party data. These experiences can be rapidly configured and published to any digital channel, whether owned, earned or paid, from websites to microsites, mobile apps to in-venue screens, social stories to ad units, and many more. From the largest screen to the smallest ad unit, Wayin-powered interactive experiences collected over 1.3 billion zero-party data records for the world’s leading brands in the past two years.