Wayin becomes Business Partner with Sitecore to enable non-technical marketers to rapidly create interactive marketing experiences that collect zero-party data with better personalization.
Wayin, the Zero-Party Data Platform, today announced that it has become a Business Partner with Sitecore, the Digital Experience Platform.
The partnership will allow marketers to publish Wayin interactive experiences that collect zero-party data to Sitecore-powered websites, quickly and efficiently.
As marketers grapple with consumer demands for increased privacy, coupled with better personalization, Wayin and Sitecore are combining expertise to give marketers the tools to collect self-reported data from engaging interactive experiences.
To build honest, more meaningful relationships, marketers need to ask, rather than infer. And by leveraging Wayin-powered interactive experiences published to Sitecore channels, marketers can gather the data, insights, and permissions they need to power personalized marketing across all stages of the customer lifecycle.
Marketers can select from over 85+ different interactive marketing experiences and data capture mechanics that offer a value exchange in return for zero-party data. Whether a personalized product recommendation, coupon code, download, or exclusive content to name but a few, these value exchanges facilitate mutually beneficial relationships.
These experiences can be rapidly configured and published to any digital channel, from websites to microsites, mobile apps to in-venue screens, social stories to ad units, to drive zero-party data collection and personalized engagement.
As part of the partnership, Wayin is introducing a Sitecore component to streamline the publishing process, allowing marketers to natively integrate interactive experiences into Sitecore-powered pages quickly and effortlessly.
“Wayin is thrilled to become a trusted business partner of one of the world’s foremost Digital Experience Platforms. This collaboration offers Sitecore customers an unswerving path to start collecting the preference insights and purchase motivations they need to start powering true personalization.” – Richard Jones, CEO, Wayin.
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