Real-time digital marketing software company Wayin has secured $15.4 million in new funding from influential investors in the technology community.
This new round includes funding from a variety of notable technology entrepreneurs and investors, led by an undisclosed new investor with participation from others, including new investor David Duffield, founder of PeopleSoft and co-founder and Chairman of Workday, Inc., and existing investors such as U.S. Venture Partners, Hasso Plattner, founder of SAP, and Wayin Chairman and CEO Scott McNealy.
The additional funding validates the value and growing importance of real-time marketing and the integration of authentic user-generated content into the marketing mix as a part of driving bottom-line business goals. After focusing the past two years on mastering the best way to leverage the persuasive power of user-generated content through the development of a marketing platform that allows marketers to discover and use the best social media content from consumers, the funding will play a major role in helping the company continue to expand its capabilities and scale for additional growth. Specifically, the new investment will be used to fund growth in the domestic and international Sales force, as well as the Engineering department, increasing creative talent headcount for Wayin Studio services and further international expansion.
“Having worked with Scott McNealy in the past, it’s no surprise that Wayin has pioneered the real-time digital marketing space and has an extensive track record of success,” said Dave Duffield, founder of PeopleSoft and co-founder and Chairman of Workday, Inc. “I’m thrilled to be investing in the company’s continued growth, and I have the utmost confidence Wayin will continue to expand its position as a market front-runner with McNealy’s proven leadership as Chairman and CEO.”
A recognized leader in real-time digital marketing capabilities, Wayin integrates with public Twitter, Facebook, and Instagram content to give marketers and media companies a powerful technology to find the most compelling social content and trends to build authentic consumer interest and persuade action. Wayin continues to be well positioned to take advantage of the rapidly growing marketing technology industry and serve the evolving needs of today’s marketers at big-name brands, such as Walgreens, MLB, The Weather Channel, Logitech, Blizzard Entertainment and Mashable.
This announcement comes on the heels of co-founder and Chairman Scott McNealy taking a more active role in the company to help it scale for growth. Scott’s previous experience in leading aggressive expansion of technology companies and his proven leadership track record at Sun Microsystems has been a leading factor in propelling the company into its next stage of growth. Wayin has consistently grown year-over-year sales by 250 percent over the past two years and recently announced several partnerships with major companies such as Klout, among others.
“Real-time digital marketing is at a critical tipping point where it’s going beyond just a part of a marketing campaign strategy and becoming imperative as its own product category,” said McNealy, Chairman and CEO, Wayin. “Being at the center of this evolving market, we couldn’t be more excited to be able to work with some of the tech industry’s most notorious leaders to make this next phase of growth a reality.”