As the Premier League season draws to a close, West Ham United F.C. published three unique sponsored voting activations to its website, allowing fans to share their thoughts on the seasons’ highlights. From ‘Hammer of the Year’, to ‘Goal of the Season’, fans could cast their votes using social sharing mechanics to inspire further entries, and ultimately drive website traffic.
MARKETING CAMPAIGN OBJECTIVES
- Capture valuable first-party fan data and marketing opt-ins
- Use social sharing actions to inspire further entries and ultimately boost website traffic
- Boost online fan engagement across social media and West Ham United’s website
To bring together West Ham United supporters and to give fans the chance to share their appreciation for this season’s standout performers, West Ham United launched its sponsored end of season awards using Wayin’s voting capabilities. Fans could get involved and vote amongst three unique categories, including Hammer of the Year in partnership with Betway, Goal of the Season sponsored by Mulalley & Co, and Signing of the Season sponsored by S14 VIP Limited.
With accompanying videos to jog fans’ memory of the seasons’ pitch highlights, West Ham United supporters were required to submit their vote on the website, before using social sharing actions to drive social conversation, inspire further entries and boost website traffic. To vote for Hammer of the Year, participants were also required to complete their personal details, including their name, phone number and email address. What’s more, fans could also opt-in to receive the latest exclusive offers, competitions and other behind the scenes content, providing West Ham United with valuable first-party data that can be used in future marketing promotions.
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