Bring broadcasts and
streamed media to life

Drive ratings, viewership and engagement through the real-time integration
of social content, trends and insights




Bring broadcasts and streamed media to life

Drive ratings, viewership and engagement through the real-time integration of social content, trends and insights



0%

of smartphone and tablet owners use their devices as second-screens while watching TV


The days of a captive audience are over

According to Nielsen, the majority of today’s viewers use smartphones, tablets and computers while watching TV. Social media is one of the more popular second-screen activities, with roughly one million Americans turning to Twitter to discuss TV on an average day.

So how can today’s broadcasters and media companies capture attention and drive engagement? Many forward-thinking brands are finding that user-generated content (UGC) offers a compelling solution. Whether it’s broadcasting user-generated images to deepen a breaking news story or using interactive elements to create a two-way conversation, the Wayin platform offers a variety of ways to integrate real-time social content, trends and insights into broadcasts and streamed media.


The days of a captive audience are over

According to Nielsen, the majority of today’s viewers use smartphones, tablets and computers while watching TV. Social media is one of the more popular second-screen activities, with roughly one million Americans turning to Twitter to discuss TV on an average day.

So how can today’s broadcasters and media companies capture attention and drive engagement? Many forward-thinking brands and media companies are finding that user-generated content (UGC) offers a compelling solution. Whether it’s broadcasting user-generated images to deepen a breaking news story or using interactive elements to create a two-way conversation, the Wayin platform offers a variety of ways to integrate real-time social content, trends and insights into broadcasts and streamed media.


BREAK NEWS FASTER

Broadcast teams can find and display breaking trends and real-time social insights to share stories as they unfold.

  • Surface user-generated images and viewer feedback
  • Broadcast API integrates directly into the workflow

BREAK NEWS FASTER

Broadcast teams can find and display breaking trends and real-time social insights to share stories as they unfold.

  • Surface user-generated images and viewer feedback
  • Broadcast API integrates directly into the workflow

SHOW PUBLIC SENTIMENT AND TRENDS

Visualizations powered from social data instantly bring stories to life, showcasing real-time trends, metrics and sentiment by subject, location and demographics.

  • Tap into real-time social insights to find and tell stories
  • Ideal for showing voter sentiment in elections and other unfolding events

SHOW PUBLIC SENTIMENT AND TRENDS

Visualizations powered from social data instantly bring stories to life, showcasing real-time trends, metrics and sentiment by subject, location and demographics.

  • Tap into real-time social insights to find and tell stories
  • Ideal for showing voter sentiment in elections and other unfolding events

GIVE AUDIENCES A STARRING ROLE

Social-infused ads and videos enable brands to surface real-time conversations and integrate them into paid and streamed media.

  • Rights Facilitation Tool enables brands to quickly obtain usage rights
  • Content feeds seamlessly into linear TV spots, digital videos and other media properties

GIVE AUDIENCES A STARRING ROLE

Social-infused ads and videos enable brands to surface real-time conversations and integrate them into paid and streamed media.

  • Rights Facilitation Tool enables brands to quickly obtain usage rights
  • Content feeds seamlessly into linear TV spots, digital videos and other media properties

ENGAGE VIEWERS ON MULTIPLE SCREENS

Drive viewership and audience participation by creating an interactive web and mobile experience to complement live broadcasts.

  • Encourage viewers to participate in polls or share photos with branded hashtags
  • Feature poll results and top user posts on the live broadcast and online

ENGAGE VIEWERS ON MULTIPLE SCREENS

Drive viewership and audience participation by creating an interactive web and mobile experience to complement live broadcasts.

  • Encourage viewers to participate in polls or share photos with branded hashtags
  • Feature poll results and top user posts on the live broadcast and online

Take your broadcasts to a new level with social integrations

Take your broadcasts to a new level with social integrations


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