Drive in-store revenue in the digital age

Attract shoppers and enhance the customer experience with interactive in-store marketing experiences




Drive in-store revenue in the digital age

Attract shoppers and enhance the customer experience with interactive in-store marketing experiences



0%

of in-store purchases can be influenced by retailers


INTERACTIVE MEETS IN-STORE MARKETING

The surge in digital, mobile and social commerce is transforming the retail industry. Consumers have endless shopping options at their fingertips, which makes driving in-store revenue harder than ever.

The solution: Apply interactive strategies to influence in-store activity. Today’s retail marketers can create and test new shopping experiences that weren’t possible in the past. Whether it’s displaying social trends to persuade purchases or transforming a brick-and-mortar store into a cultural hub, Wayin enables retailers to tap into a variety of in-store marketing tactics to maximize shopper engagement and drive revenue.


INTERACTIVE MEETS IN-STORE MARKETING

The surge in digital, mobile and social commerce is transforming the retail industry. Consumers have endless shopping options at their fingertips, which makes driving in-store revenue harder than ever.

The solution: Apply interactive strategies to influence in-store activity. Today’s retail marketers can create and test new shopping experiences that weren’t possible in the past. Whether it’s displaying social trends to persuade purchases or transforming a brick-and-mortar store into a cultural hub, Wayin enables retailers to tap into a variety of in-store marketing tactics to maximize shopper engagement and drive revenue.

Digital Signage and In-store Media Screens

Modern consumers tune out traditional signage and banners. Attract attention and enhance the customer experience by using digital displays and interactive in-store marketing to encourage shopper engagement, increase length of stay and capture data.

  • Engage visitors with touchscreen walls, photo uploads, polls, quizzes and surveys
  • Change content and interactions with ease

In-store marketing: Vodafone

Digital Signage and In-store Media Screens

Modern consumers tune out traditional signage and banners. Attract attention and enhance the customer experience by using digital displays and interactive in-store marketing to encourage shopper engagement, increase length of stay and capture data.

  • Engage visitors with touchscreen walls, photo uploads, polls, quizzes and surveys
  • Change content and interactions with ease

In-store marketing: Best Buy

IN-STORE MARKETING THAT INFLUENCES THE PATH TO PURCHASE

Leverage persuasive UGC and social trends to stimulate purchase decisions. Visualizations powered from social data influence purchases as shoppers see what’s trending with other consumers.

  • Showcase top trending products based on social conversations
  • Use heat maps, leaderboards or counters to show trends across a region or product set

IN-STORE MARKETING THAT INFLUENCES THE PATH TO PURCHASE

Leverage persuasive UGC and social trends to stimulate purchase decisions. Visualizations powered from social data influence purchases as shoppers see what’s trending with other consumers.

  • Showcase top trending products based on social conversations
  • Use heat maps, leaderboards or counters to show trends across a region or product set

INCREASE TIME SPENT IN-STORE

The longer consumers stay in the store, the more product they are likely to purchase. Digital touchscreens provide endless opportunities to interact with customers and make the shopping experience more personal.

  • Mix owned and earned content to showcase product launches, advocacy, sponsorships and more
  • Try activities like an in-store selfie competition or scavenger hunt, using discounts and giveaways to drive participation

In-store marketing: Telcoms

INCREASE TIME SPENT IN-STORE

The longer consumers stay in the store, the more product they are likely to purchase. Digital touchscreens provide endless opportunities to interact with customers and make the shopping experience more personal.

  • Mix owned and earned content to showcase product launches, advocacy, sponsorships and more
  • Try activities like an in-store selfie competition or scavenger hunt, using discounts and giveaways to drive participation

In-store marketing: UGC displays

COLLECT SHOPPER DATA AND UGC

The more retailers learn about customers and their interests, the more personalized they can make shopping experiences. Interactive in-store marketing displays enable retailers to acquire valuable audience data.

  • Use in-store polls and quizzes to uncover audience insights and preferences
  • Obtain first-party data for future marketing activities

COLLECT SHOPPER DATA AND UGC

The more retailers learn about customers and their interests, the more personalized they can make shopping experiences. Interactive in-store marketing displays enable retailers to acquire valuable audience data.

  • Use in-store polls and quizzes to uncover audience insights and preferences
  • Obtain first-party data for future marketing activities

Ready to enhance your in-store marketing to engage shoppers?

Ready to enhance your in-store marketing to engage shoppers?


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