Where digital meets physical

Transform traditional venues into interactive event marketing experiences to engage and inspire visitors




Where digital meets physical

Transform traditional venues into interactive event marketing experiences to engage and inspire visitors



0%

of marketers say that attendee engagement solutions are the biggest trend in maximizing event success


Coming face-to-face with your fans

Events bring brands face-to-face with their audiences. Perhaps more than any other part of the marketing mix, they’re an opportunity to make a lasting impact and impression.

Today’s advanced technologies give event marketers a wide range of new strategies to tap into. Social media is a crucial part of the mix. But integrating social media into event marketing goes far beyond promoting an event on Facebook. Explore the ways Wayin can help brands create interactive event marketing experiences to engage live audiences, increase attendance, and gain insights and data for future marketing.


Coming face-to-face with your fans

Events bring brands face-to-face with their audiences. Perhaps more than any other part of the marketing mix, they’re an opportunity to make a lasting impact and impression.

Today’s advanced technologies give event marketers a variety of new strategies to tap into. Social media is a crucial part of the mix. But integrating social media into event marketing goes far beyond promoting an event on Facebook. Explore the ways Wayin can help brands create interactive event marketing experiences to engage live audiences, increase attendance, and gain insights and data for future marketing.


Interactive Event Marketing: Blizzard

LIVE EVENTS WITH LASTING IMPACT

Event marketers can use a variety of interactive event marketing elements to increase attendance and drive audience participation before, during and after events.

  • Geo-targeting, audience identification and analysis
  • Real-time social walls, visual displays and dynamic polling

LIVE EVENTS WITH LASTING IMPACT

Event marketers can use a variety of interactive event marketing elements to increase event attendance and drive audience participation before, during and after events.

  • Geo-targeting, audience identification and analysis
  • Real-time social walls, visual displays and dynamic polling

DRIVE PARTICIPATION & SPONSORSHIP REVENUE

Sports organizations and conference organizers can create customized in-venue experiences to drive audience participation. Intersperse sponsor content to drive a new source of incremental revenue.

  • Real-time fan and sponsor content is displayed on scoreboards, jumbotrons and high-definition screens
  • Hashtag campaigns encourage fans to create and share content

Interactive Event Marketing: Denver Broncos

DRIVE PARTICIPATION & SPONSORSHIP REVENUE

Sports organizations and conference organizers can create customized in-venue experiences to drive audience participation. Intersperse sponsor content to drive a new source of incremental revenue.

  • Real-time fan and sponsor content is displayed on scoreboards, jumbotrons and high-definition screens
  • Hashtag campaigns encourage fans to create and share content

Interactive Event Marketing: Adidas

SHOWCASE SOCIAL TRENDS & CONVERSATIONS

Visualizations powered from social data inspire audience participation as they see the chance to be on the big-screen.

  • Showcase real-time trends, metrics and sentiment
  • Display data by subject, location and demographics

SHOWCASE SOCIAL TRENDS & CONVERSATIONS

Visualizations powered from social data inspire audience participation as they see the chance to be on the big-screen.

  • Showcase real-time trends, metrics and sentiment
  • Display data by subject, location and demographics

INTERACTIVE EVENT MARKETING & IN-VENUE EXPERIENCES

Use digital displays, user-generated content and mobile engagement to encourage visitor participation, increase length of stay and capture data on visitors.

  • Engage visitors with touchscreen walls, photo uploads, polls, quizzes and surveys
  • Change content and interactions with ease

Interactive Event Marketing: Ripley's

INTERACTIVE EVENT MARKETING & IN-VENUE EXPERIENCES

Use digital displays, user-generated content and mobile engagement to encourage visitor engagement, increase length of stay and capture data on visitors.

  • Engage visitors with touchscreen walls, photo uploads, polls, quizzes and surveys
  • Change content and interactions with ease

Interactive Event Marketing: Adidas

DISPLAY AUTHENTIC UGC IN REAL-TIME

Create digital in-venue experiences to drive fan participation, and showcase authentic UGC in real-time to excite and engage audiences.

  • Use hashtags to easily filter and review owned and earned content before publishing
  • Showcase real-time sentiment to consistently engage live audiences in-venue

CAPTURE ATTENTION AND ACTIVATE YOUR AUDIENCE

Captivate your live audience by creating vibrant, digital display boards that bring social conversations to life.

  • Moderate, approve and curate UGC with ease
  • Publish real-time content from multiple social channels and live feeds

Interactive Event Marketing: Ripley's

Interactive Event Marketing: Blizzard

TURN ATTENDEES INTO ONLINE TRAFFIC WITH SNAPCHAT CODES

Use snapcodes to encourage participation and drive attendees to a digital campaign experience. Just open Snapchat, scan, and you’re done.

  • Remove the need for costly touchscreens or large interactive digital signage.
  • Create a truly digital experience, in-venue by driving attendees to your website or any online destination with a simple snapcode.
  • Use this online destination to acquire data, upsell or simply increase engagement.

Interactive Event Marketing: Blizzard

TURN ATTENDEES INTO ONLINE TRAFFIC WITH SNAPCHAT CODES

Use snapcodes to encourage participation and drive attendees to a digital campaign experience. Just open Snapchat, scan, and you’re done.

  • Remove the need for costly touchscreens or large interactive digital signage.
  • Create a truly digital experience, in-venue by driving attendees to your website or any online destination with a simple snapcode.
  • Use this online destination to acquire data, upsell or simply increase engagement.

Ready to transform venues into interactive event marketing experiences?

Ready to transform venues into interactive event marketing experiences?


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