Out-of-home advertising that is outside-the-box

Capture attention and build loyalty with unique and interactive OOH experiences




Out-of-home advertising that is outside-the-box

Capture attention and build loyalty with unique and interactive OOH experiences



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consecutive quarters of growth in the OOH industry


TRANSFORM BILLBOARDS INTO REAL-TIME MARKETING

Out-of-home advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, marking the industry’s 24th consecutive quarter of growth.

The OOH landscape continues to grow as new technology creates exciting possibilities for brands. Advertisers can use digital billboards to reach on-the-go consumers with highly targeted messages and authentic real-time content. Creating interactive experiences in unexpected places amplifies brand messages to create a deeper level of engagement. Nothing inspires consumers to participate in a campaign like giving them a chance to see their photo or social content larger-than-life on a digital billboard.


TRANSFORM BILLBOARDS INTO REAL-TIME MARKETING

Out-of-home advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, marking the industry’s 24th consecutive quarter of growth.

The OOH landscape continues to grow as new technology creates exciting possibilities for brands. Advertisers can use digital billboards to reach on-the-go consumers with highly targeted messages and authentic real-time content. Creating interactive experiences in unexpected places amplifies brand messages to create a deeper level of engagement. Nothing inspires consumers to participate in a campaign like giving them a chance to see their photo or social content larger-than-life on a digital billboard.

success snapshot

Wayin partnered with Hill Holliday to raise brand awareness and purchase consideration for LG as part of the agency’s #MomConfessions campaign. The multi-channel campaign included an extensive digital and social initiative encouraging moms to share their humorous confessions across social networks. Watch the video to see how Hill Holliday used the Wayin platform to curate real-time content for instant display on an interactive OOH billboard in Times Square.

OUT-OF-HOME ADVERTISING THAT STOPS TRAFFIC

Static billboards are easy to overlook, no matter how creative they are. Transform traditional out-of-home advertising into a memorable experience that drives brand loyalty and top-of-mind awareness. The Wayin platform enables brands to surface real-time conversations and quickly integrate social content into digital billboards.


Out-of-home advertising - Coca Cola

OUT-OF-HOME ADVERTISING THAT STOPS TRAFFIC

Static billboards are easy to overlook, no matter how creative they are. Transform traditional out-of-home advertising into memorable experiences that drive brand loyalty and top-of-mind awareness. The Wayin platform enables brands to surface real-time conversations and quickly integrate social content into digital billboards.


Out-of-home advertising - #TheHumanSensor

CREATE CONVERSATION

Combining digital out-of-home advertising with other forms of media—from mobile and online to print and experiential—is a highly effective way to create deep and meaningful consumer conversations. Whether it’s to raise public awareness of a social cause or to encourage brand advocates to spread positive sentiment, displaying authentic real-time content on digital displays makes a powerful statement.

CREATE CONVERSATION

Combining digital out-of-home advertising with other forms of media—from mobile and online to print and experiential—is a highly effective way to create deep and meaningful consumer conversations. Whether it’s to raise public awareness of a social cause or to encourage brand advocates to spread positive sentiment, displaying authentic real-time content on digital displays makes a powerful statement.

EASY TO MODERATE

Quickly and easily moderate user-generated content for out-of-home advertising. Consumers simply post to Twitter, Facebook and Instagram using a campaign hashtag. The Wayin platform aggregates real-time content, with a Rights Facilitation Tool to help brands quickly obtain usage rights. Approved content feeds seamlessly into interactive billboards and other media properties. Brands can create dynamic messages tailored to fit each location for enhanced relevance.


Out-of-home advertising - Ricolino

EASY TO MODERATE

Quickly and easily moderate user-generated content for out-of-home advertising. Consumers simply post to Twitter, Facebook and Instagram using a campaign hashtag. The Wayin platform aggregates real-time content, with a Rights Facilitation Tool to help brands quickly obtain usage rights. Approved content feeds seamlessly into interactive billboards and other media properties. Brands can create dynamic messages tailored to fit each location for enhanced relevance.


Out-of-home advertising - #TheHumanSensor

USE SNAPCODES TO LEVERAGE OOH MARKETING WITHOUT THE COST

You don’t always have the resource to hire a jumbotron, digital billboard or interactive signage. So let put a users smartphone to work, and leverage OOH ads to display Snapcodes.

  • No need for costly interactive displays, you just need a simple Snapcode to engage footfall.
  • Engage visitors anywhere; on their commute, a run or a stroll around the shops and drive them to your website or any desired online destination.
  • Use this experience for data capture, product awareness and to increase engagement.

Out-of-home advertising - #TheHumanSensor

USE SNAPCODES TO LEVERAGE OOH MARKETING WITHOUT THE COST

You don’t always have the resource to hire a jumbotron, digital billboard or interactive signage. So let put a users smartphone to work, and leverage OOH ads to display Snapcodes.

  • No need for costly interactive displays, you just need a simple Snapcode to engage footfall.
  • Engage visitors anywhere; on their commute, a run or a stroll around the shops and drive them to your website or any desired online destination.
  • Use this experience for data capture, product awareness and to increase engagement.

Ready to elevate your out-of-home advertising?

Ready to elevate your out-of-home advertising?


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