The Digital Campaign CMS
A SaaS platform for marketers to ideate, create and reuse interactive experiences
that can be published across all digital channels.
The Digital Campaign CMS
A content management system designed for marketers and agencies to create interactive marketing experiences across all digital channels.
Wayin App Store
Much of marketing is cyclical every year with campaigns that are associated with the cultural moments that surround our lives like the holiday season, back to school, the Superbowl, Black Friday, and so on. Marketers can now create, save and reuse campaign experiences, easily sharing them across their brands, markets and divisions.
- View an ever growing library of different campaign ideas you can use to engage and activate consumers throughout the year
- Save any campaign you build to your organization’s Private App Store
- View other campaigns your company has created across brands and countries
- Browse by cultural moments, such as Holiday Season campaigns, to get inspiration
- Select any campaign to clone, localise and publish
Campaign App Library
Much of marketing is cyclical every year with campaigns that are associated with the cultural moments that surround our lives like the holiday season, back to school, the Superbowl, Black Friday, and so on. Marketers can now create, save and reuse campaign experiences, easily sharing them across their brands, markets and divisions.
- Save any campaign you build to your organization’s private Campaign App Library
- View other campaigns your company has created across brands and countries
- Browse by cultural moments, such as Holiday Season campaigns, to get inspiration
- Select any campaign to clone, localise and publish
Campaign Builder
Configure and personalize digital, mobile, OOH, in-venue and social campaigns with our campaign builder.
- Rapidly configure campaigns using a wizard to define options
- Get creative with the design of your activations with a drag-and-drop page editor
- Select from multiple design layouts for each module within the page editor
- Easily add or remove pages to create the optimal user journey
- Select content from your asset management library covering brand content and approved UGC
- Use social sign-on or integration to a third party sign-on system if the campaign has data capture
- Preview rendering on mobile, tablet and desktop devices
- Publish to a wide variety of digital channels such as interactive ads, mobile apps and websites
Campaign Builder
Configure and personalize digital, mobile, OOH, in-venue and social campaigns with our campaign builder.
- Rapidly configure campaigns using a wizard to define options
- Get creative with the design of your activations with a drag-and-drop page editor
- Select from multiple design layouts for each module within the page editor
- Easily add or remove pages to create the optimal user journey
- Select content from your asset management library covering brand content and approved UGC
- Use social sign-on or integration to a third party sign-on system if the campaign has data capture
- Preview rendering on mobile, tablet and desktop devices
- Publish to a wide variety of digital channels such as interactive ads, mobile apps and websites
Theme Editor
Amend the font, colors, spacing and styling of a campaign simply and easily, without the need for CSS or developer skills.
- Make style changes to a theme without CSS knowledge
- View changes straightaway via built-in live preview
- View and restore previous versions of a theme
- Re-use themes across different campaigns
Theme Editor
Amend the font, colors, spacing and styling of a campaign simply and easily, without the need for CSS or developer skills.
- Make style changes to a theme without CSS knowledge
- View changes straightaway via built-in live preview
- View and restore previous versions of a theme
- Re-use themes across different campaigns
Form Editor
Use a drag-and-drop system to configure form fields as well as data-capture experiences such as quizzes and product recommendation apps.
- Construct single or multi-page forms with slide animation
- Implement sophisticated experiences with control over outcomes based on user decisions
- Ask questions and show custom messages based on selected answers
- Make recommendations based on the category of answers
- Embed rich media and user generated content into the form flow
- Display leaderboards based on results
- Set rules for how marketing opt-ins are displayed to maximise conversions
- Use ‘remember me’ to fast-track return entries to a campaign
Form Editor
Use a drag-and-drop system to configure form fields as well as data-capture experiences such as quizzes and product recommendation apps.
- Construct single or multi-page forms with slide animation
- Implement sophisticated experiences with control over outcomes based on user decisions
- Ask questions and show custom messages based on selected answers
- Make recommendations based on the category of answers
- Embed rich media and user generated content into the form flow
- Display leaderboards based on results
- Set rules for how marketing opt-ins are displayed to maximise conversions
- Use ‘remember me’ to fast-track return entries to a campaign
UGC Ingestion and Curation
Discover great social content that you can add to your marketing experiences to augment your own content.
- Set up searches to find great user generated content and advocacy across popular networks
- Sort and filter content using criteria like:
- Source (Instagram, Twitter, Facebook, Pinterest, Vine, Youtube, RSS feeds and more)
- Type (Photo, video, text)
- Geography (inferred and explicitly tagged down to a street address or point of interest)
- Top performing content
- Demographics
- Sentiment
- Top terms
- Languages
- Status (Approved, rejected, claimed)
- Keywords and/or tags
- Auto tag content or add custom tags for additional flexibility
- Leverage filters to feed content into any digital property
UGC Ingestion and Curation
Discover great social content that you can add to your marketing experiences to augment your own content.
- Set up searches to find great user generated content and advocacy across popular networks
- Sort and filter content using criteria like:
- Source (Instagram, Twitter, Facebook, Pinterest, Vine, Youtube, RSS feeds and more)
- Type (Photo, video, text)
- Geography (inferred and explicitly tagged down to a street address or point of interest)
- Top performing content
- Demographics
- Sentiment
- Top terms
- Languages
- Status (Approved, rejected, claimed)
- Keywords and/or tags
- Auto tag content or add custom tags for additional flexibility
- Leverage filters to feed content into any digital property
Visualizations
Visualize global conversations with data visuals such as heat-maps, trending, polls, tilts and moments graphs to complement your user generated content. Choose from a library of displays to showcase UGC in a variety of engaging formats. Add calls to actions on user generated content with additional product information, pricing and buy buttons, or links to relevant campaigns such as a product recommendation app or lead capture.
- Collage
- Waterfall
- Avatar
- Echo
- Tilt
- Counter
- Leaderboard
- Moments
- Trending
- User Submission
- Heat Map
- Billboard
- Lower Third
- HTML
- Stream
Visualizations
Visualize global conversations with data visuals such as heat-maps, trending, polls, tilts and moments graphs to complement your user generated content. Choose from a library of displays to showcase UGC in a variety of engaging format. Add calls to actions on user generated content with additional product information, pricing and buy buttons, or links to relevant campaigns such as a product recommendation app or lead capture.
- Collage
- Waterfall
- Avatar
- Echo
- Tilt
- Counter
- Leaderboard
- Moments
- Trending
- User Submission
- Heat Map
- Billboard
- Lower Third
- HTML
- Stream
Rights Facilitation
Use Wayin’s right facilitation tool to create custom messages to obtain rights to user generated content found by our powerful discovery capabilities.
- Multiple personalised messages can be set up to communicate 1:1 with your audience, leveraging our demographic, geo and sentiment filters to deliver the right message to the right person
- Repurpose top user-generated content across other marketing channels
- Access a full audit history of right facilitation processes
Rights Facilitation
Use Wayin’s right facilitation tool to create custom messages to obtain rights to user generated content found by our powerful discovery capabilities.
- Multiple personalised messages can be set up to communicate 1:1 with your audience, leveraging our demographic, geo and sentiment filters to deliver the right message to the right person
- Repurpose top user-generated content across other marketing channels
- Access a full audit history of right facilitation processes
