Experiences as unique
as your brand.

Mix and match over 30 marketing campaign types to drive data and sales.

0%

of brand marketers want to increase conversions

0%

of brand marketers want to increase digital engagement



0%

of data-driven marketing is focused on targeted content

 

Connecting brand marketers to consumers

Wayin helps brands drive consumer actions and collect first-party data by adding participatory components and integrated UGC to planned marketing campaigns. Brands can build out interactive campaign hubs and micro experiences that they can integrate and embed across all digital properties.

 

Quizzes

UGC Contests

Social Infused Advertising


Sign-ups

Sweepstakes

Profile audiences

Use a variety of quiz mechanics to effectively engage consumers and collect data for audience profiling, segmentation and targeting.

  • Publish interactive quiz campaign experiences
  • Score, reward and suggest recommendations to entrants

Profile audiences

Use a variety of quiz mechanics to effectively engage consumers and collect data for audience profiling, segmentation and targeting.

  • Publish interactive quiz campaign experiences
  • Score, reward and suggest recommendations to entrants

Keep it real

Incentivize consumers to create and share user-generated content, which you can repurpose within social hubs or ad creative.

  • Award prizes based on public voting, jury selection or both
  • Hashtag campaigns, Instagram photo contests

Keep it real

Incentivize consumers to create and share user-generated content, which you can repurpose within social hubs or ad creative.

  • Award prizes based on public voting, jury selection or both
  • Hashtag campaigns, Instagram photo contests

Give fans a
starring role

Social-infused advertising enables brands to surface real-time conversations and integrate them into paid media spots.

  • Rights Facilitation Tool enables brands to quickly obtain usage rights
  • Content feeds seamlessly into linear TV spots, digital videos and other media properties

Give fans a
starring role

Social-infused advertising enables brands to surface real-time conversations and integrate them into paid media spots.

  • Rights Facilitation Tool enables brands to quickly obtain usage rights
  • Content feeds seamlessly into linear TV spots, digital videos and other media properties

Capture data

Use sign-up promotions to capture audience data by offering access to things like content, sample products or events.

  • Sign-ups range from simple to advanced
  • Increase conversion rates with UGC and branded content

Capture data

Use sign-up promotions to capture audience data by offering access to things like content, sample products or events.

  • Sign-ups range from simple to advanced
  • Increase conversion rates with UGC and branded content

Showcase social sentiment

Tap into the buzz on social media to make your campaigns more impactful. Visualizations powered from social data instantly bring brand stories to life.

  • Showcase real-time trends, metrics and sentiment
  • Display data by subject, location and demographics

Showcase social sentiment

Tap into the buzz on social media to make your campaigns more impactful. Visualizations powered from social data instantly bring brand stories to life.

  • Showcase real-time trends, metrics and sentiment
  • Display data by subject, location and demographics

Rave reviews,
Real results

Discover and curate the best consumer testimonials from Twitter, rave reviews from YouTube, aspiration from Pinterest, inspiration from Instagram and authentic UGC from a range of other social networks and feeds and publish to a social hub.

  • Authentic and credible advocacy increases propensity to purchase
  • Infuse with owned and earned content for maximum effect

Rave reviews,
Real results

Discover and curate the best consumer testimonials from Twitter, rave reviews from YouTube, aspiration from Pinterest, inspiration from Instagram and authentic UGC from a range of other social networks and feeds and publish to a social hub.

  • Authentic and credible advocacy increases propensity to purchase
  • Infuse with owned and earned content for maximum effect

Drive sales in a flash

Link hosted content directly to commerce and physical products by making different types of coupons or hosting a flash sale.

  • Encourage sharing to maximize online and offline purchases
  • Convert web visitors to members of the audience database

Drive sales in a flash

Link hosted content directly to commerce and physical products by making different types of coupons or hosting a flash sale.

  • Encourage sharing to maximize online and offline purchases
  • Convert web visitors to members of the audience database

Rock the vote

Polls can be deployed as standalone mechanics to capture consumer opinions and preferences. Or, they can be embedded into editorial to provide context and capture and display current audience sentiment.

  • Deploy voting mechanisms across marketing campaigns
  • Creates an interactive user experience that drives actionable data

 

Rock the vote

Polls can be deployed as standalone mechanics to capture consumer opinions and preferences. Or, they can be embedded into editorial to provide context and capture and display current audience sentiment.

  • Deploy voting mechanisms across marketing campaigns
  • Creates an interactive user experience that drives actionable data

 

The more,
the merrier

Sweepstakes campaigns are designed to capture a high volume of entries and increase invite and share rates to boost acquisition.

  • Randomly award prizes to one or many entrants
  • Mix and match with other campaign types to maximize engagement

The more,
the merrier

Sweepstakes campaigns are designed to capture a high volume of entries and increase invite and share rates to boost acquisition.

  • Randomly award prizes to one or many entrants
  • Mix and match with other campaign types to maximize engagement
Hallmark - Movies & Mysteries Quiz

Profile audiences.

Use a variety of quiz mechanics to effectively engage consumers and collect data for audience profiling, segmentation and targeting.

  • Publish interactive quiz campaign experiences
  • Score, reward and suggest recommendations to entrants

Keep it real.


Incentivize consumers to create and share user-generated content, which you can repurpose within social hubs or ad creative.

  • Award prizes based on public voting, jury selection or both
  • Hashtag campaigns, Instagram photo contests
Camelbak Living Colorful Sweepstakes
20th Century Fox

Give fans a
starring role.

Social-infused advertising enables brands to surface real-time conversations and integrate them into paid media spots.

  • Rights Facilitation Tool enables brands to quickly obtain usage rights
  • Content feeds seamlessly into linear TV spots, digital videos and other media properties

Capture data.

Use sign-up promotions to capture audience data by offering access to things like content, sample products or events.

  • Sign-ups range from simple to advanced
  • Increase conversion rates with UGC and branded content
Discovery Channel - SCI Discovery Casting Call
Scripps - HGTV Dream Home

The more,
the merrier.

Sweepstakes campaigns are designed to capture a high volume of entries and increase invite and share rates to boost acquisition.

  • Randomly award prizes to one or many entrants
  • Mix and match with other campaign types to maximize engagement

Rave reviews.
Real results.

Discover and curate the best consumer testimonials from Twitter, rave reviews from YouTube, aspiration from Pinterest, inspiration from Instagram and authentic UGC from a range of other social networks and feeds and publish to a social hub.

  • Authentic and credible advocacy increases propensity to purchase
  • Infuse with owned and earned content for maximum effect
Clarks - Shoppable Hub
Food Network - Exclusive Kenwood Black Friday Voucher

Drive sales in a flash.

Link hosted content directly to commerce and physical products by making different types of coupons or hosting a flash sale.

  • Encourage sharing to maximize online and offline purchases
  • Convert web visitors to members of the audience database

Rock the vote.

Polls can be deployed as standalone mechanics to capture consumer opinions and preferences. Or, they can be embedded into editorial to provide context and capture and display current audience sentiment.

  • Deploy voting mechanisms across marketing campaigns
  • Creates an interactive user experience that drives actionable data

 

Houston Texans

Get Inspired

Our favorite brand campaign experiences

Vodafone amass 1.2m entries
over an 11-day period


  • 2 million users reached
  • 54% conversion rate
  • 317k new app downloads

20th Century Fox Quadruples Movie Ticket Sales Target


  • 522m impressions from 188K fan Tweets
  • $120m revenue from ticket sales

CamelBak Increases Sales and Instagram Followers


  • 19.2% increase in bottle sales from UGC Sweepstakes
  • 22% uptick in Instagram followers

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