Drive digital revenue.

Introduce new ad revenue streams by offering advertisers
sponsored campaign experiences.


0%

of a media company’s digital revenues can be driven through sponsored campaign experiences

0%

conversion rate for interactive content – nearly twice that of passive content

0+

media owners and publishers have deployed sponsored campaigns on the Wayin platform


 

New revenue for
a new era


The media and publishing landscape is transforming, with many media owners suffering from declining print circulations, rampant ad-blocking and traffic migrating to social networks and mobile messaging apps. Wayin has partnered with some of the world’s largest and most respected media companies to extend their media portfolios and drive digital revenues by enabling advertisers to sponsor participatory campaign experiences.


 

Launch Sponsored Campaigns

The Wayin platform features more than 30 different campaign types that can be incorporated into a publisher’s media portfolio, including native advertising, sweepstakes, polls, quizzes, competitions, coupons, surveys, live visualizations, social hubs and sign-ups.

Launch Sponsored Campaigns

The Wayin platform features more than 30 different campaign types that can be incorporated into a publisher’s media portfolio, including native advertising, sweepstakes, polls, quizzes, competitions, coupons, surveys, live visualizations, social hubs and sign-ups.

Ease of Use

Internal teams and resources can easily and rapidly build customized campaigns that reflect the advertiser’s brand. Which means sales teams can sell more campaigns, safe in the knowledge they’ll be launched on time, look great and deliver measurable results.

Ease of Use

Internal teams and resources can easily and rapidly build customized campaigns that reflect the advertiser’s brand. Which means sales teams can sell more campaigns, safe in the knowledge they’ll be launched on time, look great and deliver measurable results.

GET MORE IMPRESSIONS WITH INTERACTIVE EDITORIAL

Engage audiences in an interactive way around your content with polls, challenges and quizzes, achieving more clicks as people explore and serving more ads as they do.

GET MORE IMPRESSIONS WITH INTERACTIVE EDITORIAL

Engage audiences in an interactive way around your content with polls, challenges and quizzes, achieving more clicks as people explore and serving more ads as they do.

DISPLAY WHAT THE PEOPLE THINK

Tap into the buzz on social media to make your sponsored campaigns or editorial more impactful. Visualizations powered from social data instantly bring stories to life, showcasing real-time trends, metrics and sentiment by subject, location and demographics.

DISPLAY WHAT THE PEOPLE THINK

Tap into the buzz on social media to make your sponsored campaigns or editorial more impactful. Visualizations powered from social data instantly bring stories to life, showcasing real-time trends, metrics and sentiment by subject, location and demographics.

ENGAGE WITH INTERACTIVE AD UNITS

From large campaign hubs to small interactive ad units, Wayin has a solution for every advertiser brief.

ENGAGE WITH INTERACTIVE AD UNITS

From large campaign hubs to small interactive ad units, Wayin has a solution for every advertiser brief.

POWER UP YOUR DATA STRATEGY

Wayin campaigns have collected first-party data and marketing opt-ins from 1 in 14 of the world’s population. We integrate to website sign-on platforms like Gigya, CRM systems and DMPs. Set conditional rules around data collection and feed the data Wayin collects into the systems that help lift advertising revenue through better segmentation.

Glamour Magazine + BearPaw
Glamour Magazine + BearPaw

POWER UP YOUR DATA STRATEGY

Wayin campaigns have collected first-party data and marketing opt-ins from 1 in 14 of the world’s population. We integrate to website sign-on platforms like Gigya, CRM systems and DMPs. Set conditional rules around data collection and feed the data Wayin collects into the systems that help lift advertising revenue through better segmentation.

Enterprise Scale and Performance

The platform has been specifically engineered to provide media and publishing brands with the scale and functionality they need to create and launch a variety of promotions on behalf of advertisers in just a matter of hours.

Previous campaigns have supported:

  • 10K concurrent users on a single campaign
  • 4.5K form submissions per second
  • +1M entries in a single day
  • +90M total entrants during campaign

Enterprise Scale and Performance

The platform has been specifically engineered to provide media and publishing brands with the scale and functionality they need to create and launch a variety of promotions on behalf of advertisers in just a matter of hours.

Previous campaigns have supported:

  • 10K concurrent users on a single campaign
  • 4.5K form submissions per second
  • +1M entries in a single day
  • +90M total entrants during campaign

Get Inspired

Our favorite sponsored campaign experiences

Bauer Media Group Drives Rapid Value


  • 600+ campaigns delivered in first 2 months of service
  • 167 users on-boarded

Scripps Collects over 100m Profiles


  • 127m entries collected for select group of sponsored brands
  • 300 entries captured per second

Nat Geo obtainS authentic UGC


  • 3K UGC from MySwitzerland.com sponsored campaign
  • 70% conversion rate

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See It Live

Request a demo to see the Wayin platform in action.

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