8 Tips To Get You GDPR Ready


As the GDPR looms ever closer, learn how to implement practices and policies that improve data quality, transparency and relationships with customers.


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HOW WAYIN IS TRUSTED BY WORLD-LEADING ENTERPRISE BRANDS


See how Wayin works with world-leading enterprise brands to uncover authentic content and rich audience insights to tell engaging brand stories that activate consumers across all digital channels.


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14 Reasons To Choose Quiz Campaigns For Your Data Acquisition Strategy


Learn 14 data focused reasons to choose Wayin quiz campaigns to hit your acquisition goals, as well as boosting engagement and increasing conversions.


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DISRUPTING THE AGENCY OF THE FUTURE


Learn about the most disruptive technology to impact the ‘Agency of the Future’ and how it can be harnessed to displace competitors, strengthen client retention and open up new compensation models.


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10 Successful Travel Digital Marketing Campaigns


Digital transformation has empowered travel consumers. How will you engage the always-connected traveler on the digital path to purchase?


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Proven Strategies to Build Brand Love


Find out how today’s top marketers are creating long-term customer relationships by leveraging users’ most persuasive social content.


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Increase Bookings With Interactive Experiences


Learn how Hawaiian Airlines used the Wayin platform to ramp-up lead generation, curate authentic UGC, and boost web traffic to increase bookings.


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10 SIZZLING SUMMER CAMPAIGN IDEAS TO DRIVE ENGAGEMENT


Discover an array of sizzling new campaign experiences to help you reach your marketing goals and drive you to success this summer.


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Engage Sports Fans With Interactive Experiences


Greg Ferraro from MLB Advanced Media examines the marketing challenges impacting the sports industry and offers solutions for brands to keep today’s sports fans engaged.


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5 Proven Marketing Tactics To Drive Digital Revenue


Learn how media owners and publishers are applying five marketing strategies to stay one step ahead in an ever-evolving industry.


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Digital Marketing 2016: Social Persuasion


Get inspiration to spark upcoming digital marketing campaigns with real-world examples from top brands that have mastered the art of social persuasion.


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Bowtech Captures Declared Data To Drive Revenue And Save Costs


Tim Glomb, Director of Digital at Bowtech discusses how they are using a variety of interactive marketing experiences to collect first-party data, save costs and drive revenue.


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20 Inspiring Sports Digital Marketing Campaigns


To inspire you as you plan your upcoming campaigns throughout the sporting calendar, we’ve pinpointed 20 digital marketing campaigns to drive you to victory.


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How Telecoms Brands Can Connect With Tomorrow’s Consumers


With the telecoms sector undergoing profound changes, take a look at these 10 successful marketing strategies for telecoms brands to be deployed across all digital touch points.


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BEST WAYIN CAMPAIGNS 2017


Here’s a round-up of the most successful Wayin marketing campaigns. From driving engagement to data acquisition, increasing sales to maximizing ROI, here’s our best of 2017.


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18 WAYS FOR BRANDS TO STAND OUT THIS HOLIDAY SEASON


Marketers prepare all year for the holiday season. But with every brand clamoring for consumers’ attention and dollars, how can you stand out? Here are 18 ideas.


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16 Reasons To Choose Wayin To Reduce Marketing Costs And Drive ROI


Learn 16 ROI focused reasons to choose the Wayin App Store to help you slash marketing costs, drive data acquisition, boost engagement and increase conversions.
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The End of Advertising As We Know It, And The Start Of What Will Replace It


Join Forrester and Reckitt Benckiser to learn about the latest research on the changes of digital advertising, and how the industry will evolve to better connect brands to consumers.


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7 WAYS TO USE INSTAGRAM FOR BRAND MARKETING EXPERIENCES


Instagram isn’t merely limited to selfies. It can be the catalyst for audience engagement, data acquisition and conversions. Learn 7 ways brands can leverage Instagram to reach their business goals.


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10 Inspiring CPG Digital Marketing Campaign Ideas


Discover an array of inspiring digital marketing campaigns that enabled CPG brands to increase awareness, boost brand advocacy and engage the modern consumer at every digital touchpoint.


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The Final Frontier of Marketing Waste


Digital marketing is undergoing monumental changes. Join Scott McNealy and Richard Jones as they discuss new and unique ways to deliver interactive experiences.


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UGC: The Social Tipping Point


Two-thirds of the content in the digital universe is created by consumers, not corporations. Learn how smart brands are taking advantage.


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How IBM leveraged the Wayin App Store to successfully launch a new server


Learn how IBM used the Wayin platform to create awareness ahead of the z14 server release and captured actionable data for future campaigns.


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5 KPI’s To Measure The Success Of Your Campaigns (And How To Improve Them)


Drive first-party data acquisition, boost advocacy and increase sales conversions with these 5 KPIs and the mechanics to help you improve them.


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10 Ways Digital Marketers Can Find The Perfect Blend Of Efficiency & Effectiveness


10 tips that will enable you to increase first-party data collection to drive hyper-personalization that increases engagement, sales and conversions.


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FORRESTER REPORT: THE END OF ADVERTISING AS WE KNOW IT


Discover why top CMOs will unravel the final threads of advertising as we know it, taking as much as $2.9 billion away from display advertising in the next year. Effectively shifting billions from ad interruptions to branded relationships.


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NEW YEAR’S RESOLUTIONS FOR BRANDS


Start the new year strong with these simple yet impactful resolutions. Learn the importance of cultivating a human to human relationship and employing effective customer listening to give your customers a better interactive experience.


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20 Effective Retail Digital Marketing Campaign Ideas


Learn how retail brands can adopt a mix of digital marketing techniques to reach shoppers and employ interactive experiences that will increase awareness, boost brand advocacy and drive sales.


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Why Brands W0n’t Survive Without Interactive Experiences


Digital advertising isn’t working. Find out why brands need to deploy interactive marketing experiences to engage today’s savvy, digital consumer.


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10 successful broadcast media digital marketing campaigns


The days of a captive audience are over. Learn how broadcasters can re-engage with the modern consumer by offering interactive experiences at every digital touchpoint.


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10 automotive campaigns to fuel your digital marketing strategy


Stay one step ahead of the curve and discover a selection of inspiring digital marketing campaigns that enabled automotive brands to increase lead volume, drive conversions, and deliver measurable ROI.


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12 Essential Digital Marketing Strategies


Based on Wayin’s work with leading brands, these proven strategies will help marketers to overcome top challenges and dominate today’s digital landscape.


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365 Days of Marketing Campaigns


Discover an array of highly effective digital marketing campaigns that enabled 20 well known brands to engage consumers all year round.


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The Rise of Data-Driven Marketing


Learn how many brands and publishers are adopting a data-driven marketing approach to surpass their peers in the ever changing marketing world.


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HOW BAUER MEDIA BOOSTS REVENUE & WON DIGITAL PRODUCT OF THE YEAR


Learn how Bauer Media used the Wayin platform to drive data acquisition, encourage engagement, and boost revenue.


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