Master Your Digital Marketing

Explore Wayin’s resources for marketing strategies, insights and ideas.


FORRESTER REPORT: THE END OF ADVERTISING AS WE KNOW IT


Discover why top CMOs will unravel the final threads of advertising as we know it, taking as much as $2.9 billion away from display advertising in the next year. Effectively shifting billions from ad interruptions to branded relationships.


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DISRUPTING THE AGENCY OF THE FUTURE


Learn about the most disruptive technology to impact the ‘Agency of the Future’ and how it can be harnessed to displace competitors, strengthen client retention and open up new compensation models.


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10 Successful Travel Digital Marketing Campaigns


Digital transformation has empowered travel consumers. How will you engage the always-connected traveler on the digital path to purchase?


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12 Holiday Marketing Campaign Ideas


Marketers prepare all year for the holiday season. But with every brand clamoring for consumers’ attention and dollars, how can you stand out? Here are 12 ideas.


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Proven Strategies to Build Brand Love


Find out how today’s top marketers are creating long-term customer relationships by leveraging users’ most persuasive social content.


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UGC: The Social Tipping Point


Two-thirds of the content in the digital universe is created by consumers, not corporations. Learn how smart brands are taking advantage.


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The End of Advertising As We Know It, And The Start Of What Will Replace It


Join Forrester and Reckitt Benckiser to learn about the latest research on the changes of digital advertising, and how the industry will evolve to better connect brands to consumers.


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7 WAYS TO USE INSTAGRAM FOR BRAND MARKETING EXPERIENCES IN 2017


Instagram isn’t merely limited to selfies. It can be the catalyst for audience engagement, data acquisition and conversions. Learn 7 ways brands can leverage Instagram to reach their business goals.


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10 Inspiring CPG Digital Marketing Campaign Ideas


Discover an array of inspiring digital marketing campaigns that enabled CPG brands to increase awareness, boost brand advocacy and engage the modern consumer at every digital touchpoint.


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HOW BAUER MEDIA BOOSTS REVENUE & WON DIGITAL PRODUCT OF THE YEAR


Learn how Bauer Media used the Wayin platform to drive data acquisition, encourage engagement, and boost revenue.


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365 Days of Marketing Campaigns


Discover an array of highly effective digital marketing campaigns that enabled 20 well known brands to engage consumers all year round.


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Engage Sports Fans With Interactive Experiences


Greg Ferraro from MLB Advanced Media examines the marketing challenges impacting the sports industry and offers solutions for brands to keep today’s sports fans engaged.


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Digital Marketing 2016: Social Persuasion


Get inspiration to spark upcoming digital marketing campaigns with real-world examples from top brands that have mastered the art of social persuasion.


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The Rise of Data-Driven Marketing


Learn how many brands and publishers are adopting a data-driven marketing approach to surpass their peers in the ever changing marketing world.


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20 Effective Retail Digital Marketing Campaign Ideas


Learn how retail brands can adopt a mix of digital marketing techniques to reach shoppers and employ interactive experiences that will increase awareness, boost brand advocacy and drive sales.


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Why Brands W0n’t Survive Without Interactive Experiences


Digital advertising isn’t working. Find out why brands need to deploy interactive marketing experiences to engage today’s savvy, digital consumer.


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10 successful broadcast media digital marketing campaigns


The days of a captive audience are over. Learn how broadcasters can re-engage with the modern consumer by offering interactive experiences at every digital touchpoint.


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10 automotive campaigns to fuel your digital marketing strategy


Stay one step ahead of the curve and discover a selection of inspiring digital marketing campaigns that enabled automotive brands to increase lead volume, drive conversions, and deliver measurable ROI.


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10 SIZZLING SUMMER CAMPAIGN IDEAS TO DRIVE ENGAGEMENT


Discover an array of sizzling new campaign experiences to help you reach your marketing goals and drive you to success this summer.


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The Final Frontier of Marketing Waste


Digital marketing is undergoing monumental changes. Join Scott McNealy and Richard Jones as they discuss new and unique ways to deliver interactive experiences.


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5 Proven Marketing Tactics To Drive Digital Revenue


Learn how media owners and publishers are applying five marketing strategies to stay one step ahead in an ever-evolving industry.


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Increase Bookings With Interactive Experiences


Learn how Hawaiian Airlines used the Wayin platform to ramp-up lead generation, curate authentic UGC, and boost web traffic to increase bookings.


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12 Essential Digital Marketing Strategies


Based on Wayin’s work with leading brands, these proven strategies will help marketers to overcome top challenges and dominate today’s digital landscape.


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