Best Wayin Campaigns 2017


2017 may have been an interesting year, with rompers, fake news and Despacito on loop, but when it came to interactive marketing campaigns, it was a little less tumultuous.

Chatbots finally became useful, major brands pulled digital ad spend, and interactive experiences transformed omnichannel culture. Marketers focused on live visualizations, streaming, UGC collection, and results-driven marketing that was innovative and interactive.

So here’s our round-up of the most successful campaigns that were even more memorable than salt bae. From driving engagement to data acquisition, increasing sales to maximizing ROI, here’s our best of 2017.

    LEARN HOW TO:
    • Inspire authentic UGC to drive 85% new campaign visitors
    • Use multi-channel experiences to achieve 112% campaign ROI
    • Launch over 4,000 digital marketing campaigns within the first 18 months

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    Featuring techniques and examples from some of the biggest brands:

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