Consumer Data: Beyond First And Third-Party


The Zero-Party Data Economy Is Here


Bad data is fuelling ineffective personalization, consumer mistrust and helping usher in a new age of privacy. But it is possible for personalization and privacy to coexist.

Marketers can collect data that is intentionally and proactively shared directly with them by the consumer. This is zero-party data. And it’s captured by creating interactive marketing experiences that offer a value exchange for engagement and PII data.

Helping brands to build direct relationships with consumers, and in turn, better personalize their marketing efforts, services, offers and recommendations.


Our takeaways:

  • Zero-party data allows brands to build direct relationships with consumers as it is never inferred from aggregated data sets.
  • Marketers can collect it through interactive experiences that conduct research, accrue opt-ins and deliver a value exchange for the consumer.
  • Capturing consumer motivations, intentions, interests, and preferences at scale lets you truly personalize each customer’s experience.


DOWNLOAD ANALYST REPORT


Enjoy this free Forrester Report, compliments of Wayin.



Consumer Data: Beyond First And Third Party


The Zero-Party Data Economy Is Here


Marketers can collect data that is intentionally and proactively shared directly with them by the consumer. This is zero-party data.

And it’s captured by creating interactive marketing experiences that offer a value exchange for engagement and PII data.


Our Takeaways:

  • Zero-party data allows brands to build direct relationships with consumers as it is never inferred from aggregated data sets.
  • Marketers can collect it through interactive experiences that conduct research, accrue opt-ins and deliver a value exchange for the consumer.
  • Capturing consumer motivations, intentions, interests, and preferences at scale lets you truly personalize each customer’s experience.


DOWNLOAD ANALYST REPORT


Enjoy this free Forrester Report, compliments of Wayin.

0%

of marketers admit that bad data stops them providing a personalized experience

0%

of marketers say first-party data helps them drive strong ROI from their campaigns

0%

of marketers believe first-party data is critical to their growth

0%

of marketers admit that bad data stops them providing a personalized experience

0%

of marketers say first-party data helps them drive strong ROI from their campaigns

0%

of marketers believe first-party data is critical to their growth

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