5 KPI’s To Measure The Success Of Your Campaigns (and how to improve them)

Learn how to:

  • Establish KPIs that anchor to your business goals and set you on the right path to achieving them.
  • Collect swathes of declared data, propel your brand on social media and gain advocacy
  • Save time and money ideating digital marketing campaigns that can be published to any digital channel

80% OF MARKETERS USE ENGAGEMENT AS THEIR BASE KPI

Whether you’re a data professional trying to load the CRM with declared data, a marketer trying to engage prospects with innovative campaigns and content, or part of the commercial department, cajoling consumers to sign on the dotted line, you’ll all be concerned that you’re hitting KPIs, and turning a sizable profit.

However there are many KPIs that need to be in the black column before you’ll hear the tills ring. This white paper will take you through the 5 KPIs that every business should be measuring that will enable you to collect swathes of actionable first-party data, and help you reach your business goals.


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