A New Kind Of Loyalty
How To Build Emotional Loyalty And Create Lasting Relationships With Consumers That Drive Revenue
Customer loyalty isn’t a new concept. But creating lasting relationships with today’s increasingly busy, tech-savvy consumers can be challenging for even the most experienced marketers. The digital age calls for loyalty programs that go beyond bonus points and a free latte on your tenth visit.
The key? Delivering interactive experiences that offer a tangible value exchange for engagement and loyalty. Or, in other words, creating true emotional loyalty.
This ebook dives into the ins and outs of this new loyalty concept — including the value it can help deliver for your business.
The Rise Of The Zero-Party Data Economy
You know what your customers have done in the past. But do you have the data to know what they are going to purchase in the future?
It is possible for marketers to collect data that is intentionally and proactively shared directly with you by the consumer. This is zero-party data.
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