A New Kind Of Loyalty


How To Build Emotional Loyalty And Create Lasting Relationships With Consumers That Drive Revenue


Customer loyalty isn’t a new concept. But creating lasting relationships with today’s increasingly busy, tech-savvy consumers can be challenging for even the most experienced marketers. The digital age calls for loyalty programs that go beyond bonus points and a free latte on your tenth visit.

The key? Delivering interactive experiences that offer a tangible value exchange for engagement and loyalty. Or, in other words, creating true emotional loyalty.

This ebook dives into the ins and outs of this new loyalty concept — including the value it can help deliver for your business.


Our takeaways:

  • In the digital era, building loyalty is about delivering experiences and building a base of brand advocates, not just increasing transactions.
  • Marketers can do this through interactive experiences that offer a value exchange in return for engagement, data and loyalty
  • Capturing individual consumer motivations, intentions, interests, and preferences at scale lets you truly personalize each customer’s loyalty experience.


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The Rise Of The Zero-Party Data Economy



You know what your customers have done in the past. But do you have the data to know what they are going to purchase in the future?

It is possible for marketers to collect data that is intentionally and proactively shared directly with you by the consumer. This is zero-party data.


Our Takeaways:

  • Zero-party data is not first-party data. It is data your customer has willingly shared with you like purchase desires and preferences to improve personalization.
  • Marketers can collect zero-party data through interactive experiences that conduct research, accrue opt-ins and deliver a value exchange for the consumer.
  • Capturing consumer motivations, intentions, interests, and preferences at scale lets you truly personalize each customer’s experience.


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more resource required to acquire new customers than retain existing ones

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increase in customer retention rates can see profits increased by up to 95%

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of customers maintain loyal relationships with brands for 10+ years

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average conversion rate for interactive experiences from Wayin

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of marketers believe zero-party data is critical to their growth

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zero-party data records collected by Wayin for its customers

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