The Zero-Party Data Playbook



The majority of marketers are aware that it’s bad practice to be powering their campaigns solely through third-party data. But for all-too-many, the task of shifting from the quick fix of list purchasing to collecting data directly from the consumer is a daunting one. It needn’t be.

By leveraging interactive experiences that conduct research, accrue opt-ins and deliver an altogether better experience for the customer, marketers can collect the preference insights and purchase intentions required to deliver better, more personalized campaigns.

This white paper will take you on the journey from loading the CRM with first-party data to implementing a fully-fledged zero-party data strategy that delivers hyper-personalized campaigns to consumers.

“Zero-party data is extremely valuable and will improve the effectiveness of your firm’s personalization efforts.”
– Fatemeh Khatibloo, Principal Analyst, Forrester


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The Zero-Party Data Playbook



The majority of marketers are aware that it’s bad practice to be powering their campaigns solely through third-party data. But for all-too-many, the task of shifting from the quick fix of list purchasing to collecting data directly from the consumer is a daunting one. It needn’t be.

By leveraging interactive experiences that conduct research, accrue opt-ins and deliver an altogether better experience for the customer, marketers can collect the preference insights and purchase intentions required to deliver better, more personalized campaigns.




    DOWNLOAD PLAYBOOK


    0%

    of consumers express frustration when their experience with a brand is impersonal

    0%

    of consumers would share preference data in return for personalized offers

    0M

    zero-party data records
    collected for the leading brands from Cheetah Experiences in 2018

    0%

    of consumers express frustration when their experience with a brand is impersonal

    0%

    of consumers would share preference data in return for personalized offers

    0M

    zero-party data records
    collected for the world’s biggest brands by Wayin in 2018

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