The Rise Of The Zero-Party Data Economy


How To Collect Preference insights And Purchase Intentions At Speed And Scale


You know what your customers have done in the past. But do you have the data to know what they are going to purchase in the future?

It is possible for marketers to collect data that is intentionally and proactively shared directly with you by the consumer. This is zero-party data.

Rather than inferring, they’re asking, and consumers are willingly and intentionally sharing. Zero-party data is that which your customer has willingly shared with you, like purchase intentions and preferences to improve personalization and help build up a picture of who they are. No intermediaries, no guesswork.


Our takeaways:

  • Zero-party data is not first-party data. It is data your customer has willingly shared with you like purchase desires and preferences to improve personalization.
  • Marketers can collect zero-party data through interactive experiences that conduct research, accrue opt-ins and deliver a value exchange for the consumer.
  • Capturing consumer motivations, intentions, interests, and preferences at scale lets you truly personalize each customer’s experience.


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The Rise Of The Zero-Party Data Economy



You know what your customers have done in the past. But do you have the data to know what they are going to purchase in the future?

It is possible for marketers to collect data that is intentionally and proactively shared directly with you by the consumer. This is zero-party data.


Our Takeaways:

  • Zero-party data is not first-party data. It is data your customer has willingly shared with you like purchase desires and preferences to improve personalization.
  • Marketers can collect zero-party data through interactive experiences that conduct research, accrue opt-ins and deliver a value exchange for the consumer.
  • Capturing consumer motivations, intentions, interests, and preferences at scale lets you truly personalize each customer’s experience.


DOWNLOAD WHITE PAPER


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average conversion rate for interactive experiences from Wayin

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of marketers believe zero-party data is critical to their growth

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zero-party data records collected by Wayin for its customers

0%

average conversion rate for interactive experiences from Wayin

0%

of marketers believe zero-party data is critical to their growth

0BN

zero-party data records collected by Wayin for its customers

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