The Rise Of The Zero-Party Data Economy
How To Collect Preference insights And Purchase Intentions At Speed And Scale
You know what your customers have done in the past. But do you have the data to know what they are going to purchase in the future?
It is possible for marketers to collect data that is intentionally and proactively shared directly with you by the consumer. This is zero-party data.
Rather than inferring, they’re asking, and consumers are willingly and intentionally sharing. Zero-party data is that which your customer has willingly shared with you, like purchase intentions and preferences to improve personalization and help build up a picture of who they are. No intermediaries, no guesswork.
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Consumer Data: Beyond First And Third Party
The Zero-Party Data Economy Is Here
Marketers can collect data that is intentionally and proactively shared directly with them by the consumer. This is zero-party data.
And it’s captured by creating interactive marketing experiences that offer a value exchange for engagement and PII data.
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